AsiaMalls Management and UnionPay International Partner to Launch QR Code Payments across 6 Mallsby Company Announcement November 27, 2017
AsiaMalls Management signed a memorandum of understanding (MOU) with UnionPay International (UPI) to roll out acceptance of UnionPay QR Code payments across all six malls – Hougang Mall, Liang Court, Tiong Bahru Plaza, Tampines 1, White Sands, and Century Square when it reopens in 2018.
As the first large-scale partnership between a mall manager and a global payment brand to deploy QR Code payments across malls in Singapore, this form of QR Code payments is compatible with SGQR and compliant with EMVCo standards.
UnionPay International is a member of the SGQR taskforce led by Info-communications Media Development Authority (IMDA) and Monetary Authority of Singapore (MAS) to develop a common, interoperable QR Code to accelerate the adoption of mobile payments locally. UnionPay is also part of the EMVCo Global Workgroup developing an international standard for QR Code payments.
This new partnership between AsiaMalls and UPI came from the mall management’s understanding of the shopper’s needs and the retail landscape, coupled with a mindset for innovation. AsiaMalls strives to go beyond meeting the basic necessities of their shoppers and the community around each mall by constantly seeking new and exciting retail experiences, of which this partnership serves as an example.
Tapping onto existing payment infrastructure from AsiaMalls’ rewards programme, AMperkz, the initiative will enable UnionPay Cardholders to enjoy greater ease of payment at all participating AsiaMalls merchants when the enhanced system rolls out in phases starting 2018.
UnionPay QR Code payments allow merchant discounts and payment transactions to be processed via a single scan of the consumer-presented QR Code, providing added convenience and simplifying the payment process for both consumers and merchants alike. It will also open up opportunities for shoppers without NFC-enabled smartphones to make contactless mobile payments.
“With the nation’s move towards a cashless society, we saw the opportunity for AsiaMalls to anticipate our shopper’s wants and expectations, and to provide them with all the conveniences possible, by equipping our merchants with the ability to accept UnionPay’s QR Code payment option. This would allow the stores to expand their clientele base, and in time, enable them to be fully integrated and ready for the Smart Nation roll-out,”
shares Tan Kee Yong, Managing Director, AsiaMalls Management.
“Today’s cooperation is significant in multiple aspects: First, we are able to establish the acceptance of UnionPay QR Code on a sizeable scale in Singapore for cross-border payment by leveraging on AsiaMalls’ strong footprint in the local retail industry, offering the same seamless mobile payment experience to Chinese tourists in both Singapore and in China.
Second, we choose to promote UnionPay QR Code payment first in everyday spend merchants like shopping malls as this will not only help us localise our business, but also help issuers like Bank of China Singapore branch and other local partners introduce more usage applications and promotions using the e-wallet platform in future,”
said Cai Jianbo, Chief Executive Officer, UnionPay International.