Personal Finance Site DollarsAndSense Acquires Local Startup FundMyLife

Personal Finance Site DollarsAndSense Acquires Local Startup FundMyLife

by February 18, 2019
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Popular personal finance website DollarsAndSense announced the acquisition of local financial planning startup fundMyLife.

With the acquisition of fundMyLife, DollarsAndSense will add to its growing media business a financial planning platform for consumers. The move will also give the company better insights into what consumers are looking for, as well as identify gaps in Singaporeans’ financial planning knowledge.

Since 2017, DollarsAndSense has been working closely with fundMyLife on multiple areas, including affiliate partnerships, content marketing and improving engagement with the financial adviser community.

During the transition, fundMyLife co-founders Jackie Tan and Wesley Goi will remain on board to ensure continuity and aid a seamless transition.

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