BABYGHOST’s 2017 Spring and Summer release takes to the streets with a twist of new age oddity as the fashion brand has partnered with VeChain, a digital identity solution, to give every piece of the BABYGHOST collection a futuristic depth.
BABYGHOST is an independent fashion brand conceived of the modern age of flights, hotels, fashion and hip stories of concrete jungles. BABYGHOST’s 2017 Spring and Summer collection layers BABYGHOST’s core influences and some added inspiration from the Indigo Children, an evolved group of children that embody intelligence, intuition, and supernatural abilities like shining in Indigo, which represents the power of the mind.
With VeChain, BABYGHOST can recreate the connection they forged between people and fashion into the digital world in an unprecedented, fun multidimensional sensory feast. The result is FashTech, where a piece of a collection can be verified genuine, be put into a new light, tell stories and digitally linked to the world with an app.
20 Memories
Enveloped under the stars in the blue universe of the Indigo Children, 20 models will tell the story of 20 new looks. Each piece was embedded with a VeChain chip from its inception and carries the piece’s memoir. Scan the VeChain chip, and you get an interactive memory, who wore it and where.
80 Handbags
80 eco-friendly handbags with similar appearances will have 80 entirely different stories because of their unique VeChain ID’s. Each handbag will have its own soul and tagged with one of 80 landmark BABYGHOST photos carefully selected to represent a moment in BABYGHOST history.
50 Limited Pieces
The brand and the buyer can have an unparalleled interaction with BABYGHOST thanks to VeChain. BABYGHOST will illustrate this experience in their store with the sale of limited products. When a customer scans the VeChain chip on their new cardigan, dress, shirt, etc. they will access a personal digital adventure revealing more information about their piece, its journey, and the customer will be invited to Shanghai Together to participate in BABYGHOST’s 2017 spring and summer conference.
“Blockchain has become a disruptive technology, but it is really difficult for most people to understand. A lot of enterprises have been attracted to blockchain technology, and the real motivation for them is to develop the new products, features and services for their clients by embracing this technology.
Our mission is to transform this sophisticated technology to a real-world commercial application and make it enjoyable for consumers. That is VeChain, and that is what VeChain has done with BABYGHOST – bringing digital experiences to their consumers and enable them to build up a personalized connection with the products they own.” Sunny Lu, COO of BitSE.
“BABYGHOST, from its inception, has always maintained a sense of cultish belonging, whereas in the past one girl might see another on the street and recognize that they both share the same appreciation for our label in silent revelry. NOW they might be compelled to ask one another- “
What did your dress say to you when it arrived at your home?” With an action as simple as what we’ve become so accustomed to doing when we add friends on WeChat, this technology needs only to be swiped in proximity to a garment and in an instant our customers can exchange what we thought of as the next generation of playing cards. Imagine that each garment now goes from being one of many to a one of a kind. It can literally speak to our fans similarly to the way that we love communicating with them via social media.” Qioran Huang, BABYGHOST Founder
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