Tag "INSEAD"
INSEAD Brings Blockchain to Business Education
INSEAD, the business school for the world, today announces the appointment of Don Tapscott, a leading authority on the digital age, as Adjunct Professor of Technology and Operations Management with effect from September 2018. INSEAD has also agreed a two-year
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What You Should Say, and Not Say to Attract Crowdfunding
Kickstarter campaign creators should take note: The community does not view claims of product novelty and product usefulness as congruent. While the total amount pledged is boosted when a product is said to be useful (or alternatively, novel), claiming that it
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