MSIG Insurance has partnered with intermediary Embed Global to streamline the business insurance purchasing process for SMEs via WhatsApp.

This initiative marks MSIG’s second venture into using a WhatsApp chatbot to automate insurance quotations.

The new system allows SME clients to quickly obtain insurance coverage by interacting with a chatbot that guides them through the process.

After providing basic information, clients receive an instant quote and can complete their transaction through a payment link, with e-policies delivered by email.

The chatbot is powered by Artificial Intelligence and an Application Programming Interface (API), connecting to MSIG’s underwriting and rating model to facilitate seamless quotations.

The insurance offered, known as SUMO, covers property, liability, business interruption, and employee-related risks, with options for customisation.

SMEs can access the chatbot through Embed Global at +65 8915 4640 or use the link invite here.

Mack Eng, CEO of MSIG Singapore said,

“Through our collaboration with Embed Global, we aim to foster entrepreneurship by making insurance both accessible and affordable.

This partnership ensures our SME clients have adequate financial protection to navigate risk events and recover swiftly.”

Dennis Ng, CEO of Embed Global added,

“As a homegrown company, we are thrilled to collaborate with MSIG to enhance insurance accessibility for SMEs and support small business owners in their growth journey.

MSIG is a reliable and trusted insurer with a proven history in business insurance. Their extensive knowledge and expertise align well with our mission to empower customers with simple, essential insurance.”