Singapore-based loyalty and travel rewards platform HeyMax has acquired krip, a Hong Kong fintech company known for its integrated credit card rewards platform.
The deal marks HeyMax’s first acquisition and supports its expansion into the regional loyalty and rewards market.
Founded in 2022, krip aggregates over 6,000 credit card deals from more than 3,000 merchants and enables users to discover and manage rewards across their credit cards in one place.
The platform has worked with partners such as livi Bank and Grantit, supporting an estimated US$7.4 billion in additional annual card spending.
krip was previously backed by Cyberport’s Incubation Programme, which supported its development and expansion into new markets.
As part of the acquisition, founder David B. Wang has joined HeyMax as Global Head of Loyalty Partnerships and General Manager of Hong Kong.
Benjamin Quinlan, former chairman of krip and CEO of Quinlan & Associates, has been appointed Senior Advisor of Financial Services Partnerships.
The krip brand will be phased out, with key team members joining HeyMax.
Existing krip users will be invited to register on the HeyMax platform and receive Max Miles.
A waitlist has opened for users in Hong Kong, with early sign-ups receiving access to exclusive rewards.
The acquisition follows HeyMax’s announcement in May 2025 of fivefold year-on-year revenue growth.
“This is a strategic step forward in our mission to make travel more accessible through everyday spending. The krip team brings deep domain expertise in Hong Kong’s loyalty and rewards space, along with strong local relationships and B2B insights that are critical as we expand across the region.
With Hong Kong and Singapore as core markets, this acquisition accelerates our presence in a key financial and travel hub, and sets the foundation for new global partnerships that bring even more value to consumers across Asia,”
said Joe Lu, CEO and Co-founder of HeyMax.
“By helping consumers realize more value from their everyday spend, we have unlocked new ways of how financial institutions, retail merchants and consumers can better interact with each other to maximize engagement and loyalty in the digital age.
Joining forces with HeyMax opens up exciting opportunities for us to deliver on our mission and to realize our mutual vision to bring greater value to consumers at scale,”
said David B. Wang, former CEO and founder of krip.
