7 Creative Ways To Attract Investors For Your Established Small Business

7 Creative Ways To Attract Investors For Your Established Small Business

by August 26, 2021

If you’ve been in business for a while and you find yourself tapped out of capital, it can seem like there is no way to keep your enterprise afloat. But don’t worry- there are many creative ways to attract investors and get the money that your company needs!

The most important thing to remember when trying to attract investors is this: creativity goes hand in hand with success. Attracting the right investor means coming up with ideas worth investing in. You need some kind of game plan before you start looking around for potential partners- otherwise,

Attracting investors requires creativity and a game plan before you start looking around for potential partners- otherwise, your plans may not work out as well as you hope!

7 Creative Ways To Attract Investors For Your Established Small Business

Photo by Medienstürmer on Unsplash 

Attract by reading their profile

Investors often tell you exactly what they’re looking for, including the scale of investment and the product or service they wish to fund. But sometimes (particularly in the case of very high net worth individuals) there is little information about this on their profiles.

However, there will be links to their “about me” page (yes, Facebook investors also have those) or a link that says contact me. This is where you get creative! Send them a short and sweet email with a direct request for money.

Attract investors by making your request as clear as possible

Tell them everything they need to know about the business venture in question, and anything else you think would help. Attract investors by showing them exactly why their investment is worth it!

Attraction through competition

Attract investors for your small business by challenging others to invest as well. Set a target amount you need to reach, and then get people invested in the idea of being part of your success with various incentives.

For example, if you need $100 000 to start your new business idea, offer $50 000 to the first ten people who commit to investing that sum in return for 20% of your company shares. Attract investors by offering them a chance at turning their money into millions!

Attraction through brand awareness

Attract investors for your established small business by creating an enticing campaign to raise brand awareness. Attract investors by making your company as visible as possible. That way you will find people who are interested in investing, and you’ll have time to think about their proposals. Attract investors through contests, giveaways, or challenge coins.

Attract potential investors by offering free samples of your product or service- this works especially well if you’re raising money for a new product and in need of market research, as potential investors who receive your free sample will be likely to become loyal consumers after their first taste!

Attracting investors by creating an interest in your brand is easier than ever before thanks to the power of social media.

Attract investors by posting regularly

Include photos, videos and text of you talking about your business in detail. Attract investors by being creative with the way you post; try infographics or other visual styles that would make it easier for your readers to understand exactly what you’re doing.
Attract investors through dedicated content as well- pages full of information will be easier to read and share than a blog or Facebook page, making it easier for you to attract investors.

Attract investors through your messages

Include strong branding and connections with your followers in order to make them invested in your success. Attract investors by offering special deals for new customers in exchange for reviews of your product on social media- this will increase your brand’s visibility and generate more potential investors.

Attract investors by creating a hashtag for your business- it can be used on Instagram, Facebook, Twitter, and the like to create an online presence that is easy to follow Attract investors by being honest about your product or service- if you’re offering something of poor quality, potential investors will be unlikely.

Attract with a game plan

Some kind of game plan before going into it blindly or else your plans may not work out as well as you had hoped!
A good way of finding an investment partner is to first create a game plan and take action on it. A game plan can be as little as a single sheet of paper with a few bullet points. Attracting investors can be a difficult task, but if you do not have the right game plan then it will take longer and may not work out at all.

An example of an investor game plan includes identifying what your company does, how much you need in terms of funding, assess if you have a business plan, what you need to attract investors (useful tips), how are you going to find the right investors, etc. Attracting investors is necessary in order for your business to grow; this is why it is important to have a game plan.

Attracting investors to established small businesses could be made easier if you are able to show them that your company will produce the profits expected of it. If this is difficult then you need to consider meeting with potential investors and telling them why they should invest in your company.

Attracting the right investor for your established small business can feel like a difficult task, but there are many creative ways to do this.

Attractive campaigns that raise brand awareness also have the power to drive more visitors into your marketing funnel and convert casual visits into sales. An honest conversation about what type of investment is needed may help attract some good leads.

Developing a game plan before going into it blindly should help save time and energy when attracting investors to your established small business.

If all else fails, and you changed your mind about investors for your small business, you can simply get a loan from a licensed lender cash mart. Moneylenders like the moneylender in Woodlands can help with additional funds.


Featured image credit: Image by Tumisu from Pixabay

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