Atome Thailand Surpasses 1 Billion Baht in GMV Since Launch in Septemberby Fintech News Singapore October 26, 2022
Buy Now, Pay Later (BNPL) firm Atome announced that it has achieved 1 billion THB (US$26.3 million) in total gross merchandise value (GMV) since its launch in Thailand last September.
Since its launch, Atome Thailand reports that it has partnered with 1,000 merchant brands across a wide spectrum of categories, including food and beverage, fashion, beauty and sports.
With the growing popularity of BNPL in Thailand, Atome said that it plans to continue expanding to newer categories such as hospitality, travel and lifestyle.
The BNPL firm will also be launching Atome+, its in-app loyalty rewards programme, allowing consumers to earn points for purchases made using Atome across online and offline retailers.
Poompong Tancharoenphol, General Manager, Atome Thailand said,
“Surpassing 1 billion THB in GMV sales within a year is proof that Thai consumers, especially younger, tech-savvy Gen Zs and millennials, are very receptive to buy now pay later.
This incredible milestone would not have been possible without the support of our merchant partners, many of whom we partnered through the course of the pandemic.”