People are – quite rightly – excited about the future of the financial services industry. The opportunity to surpass the traditional financial services experience with new digital innovations and strategic business models that are breaking barriers — is exciting to say the least. But financial service institutions are quickly recognizing that innovation for innovation’s sake does not equate to success or survival in a time of rapid change. To thrive, financial services firms (FSIs) are going to have to create a new platform and services model that offers consumers the best financial services, regardless of whether they come from within…