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Workshop: How To Build Habit Forming Products
May 20, 2016
(from e27.co)
Special offer for Fintech News Singapore audience: sign up now with code “NE605” to get 10% discount!
AGENDA OF THE WORKSHOP
I – The importance of user habits in technology products
II – The psychology of effective triggers
III – The fundamentals of human behaviour design
IV – Use of variable rewards to increase user engagement
V – Customer Acquisition: Getting users to invest in your product
VI – Wrap-up, questions and answers
ABOUT THE EXPERT
Nir Eyal writes, consults and teaches about the intersection of psychology, technology and business. The M.I.T. Technology Review dubbed Nir as “The Prophet of Habit-Forming Technology”.
Nir has founded two tech companies since 2003 and taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products, which won the ‘Marketing Book of the Year’ award from 800 CEO Read.
In addition to blogging at NirAndFar.com, Nir’s writing frequently appears in TechCrunch, Inc, The Harvard Business Review and Psychology Today.
