Cake by VPBank - Digital Bank
As a Liability Product Manager you are will manage liability product lines including Payments, Merchant Package Solution, CASA, covering both new product launches and ongoing enhancements.
- Drive customer acquisition efforts through various channels, with a focus on digital platforms and strategic partnerships (offline 2 online business model).
- Collaborate with IT and Operations teams to define business requirements, support system development, and optimize processes.
- Coordinate with Marketing, Legal, Process, and other cross-functional teams and partnerships to ensure smooth product delivery and alignment.
- Work closely with sales channels to achieve business objectives such as CASA/Payment/Merchant portfolio growth and payment product penetration.
- Monitor and improve customer onboarding and funding activation, products portfolio across all acquisition channels.
- Develop, review, and maintain marketing collateral for Payment, CASA, and Merchant Package products to support sales and awareness efforts.
- Analyze customer portfolio data to identify growth opportunities, drive cross-sell initiatives, and support targeted campaigns.
- Generate business reports and dashboards to track performance and support strategic decision-making.
- Conduct ongoing competitor analysis to ensure our products remain competitive and relevant in the market.
- Bachelor's degree in Business Administration, Banking & Finance, Economics, or a related field.
- Passionate about fintech innovation and continuous learning to stay ahead in a competitive landscape.
- Experienced in Banking/Digital Bank/Fintech organizations is a plus
- Strong understanding of banking products and services, particularly CASA, Merchant and payment solutions, with the ability to tailor offerings to meet customer needs and market demands.
- Proven ability to collaborate effectively with cross-functional teams including Product, IT, Operations, Marketing, Legal, and Sales & Partnership to drive product initiatives from concept to execution.
- Excellent communication and presentation skills, essential for stakeholder engagement, internal coordination, and external partner interactions.
- Competitive compensation including a 13th-month wage and up to 3 months of performance-based bonus.
- Laptops and other needed devices are currently supplied to all employees.
- BE Corp budget is allocated for using services such as transportation, food, and passenger car bookings in Be application.
- Annual health checks and premium medical healthcare (PTI) after probation.
- 15 days of annual leave is applied for the entire employees.
- Company trips, team-building activities, and happy hour events are organized on a quarterly or annual basis.
Welcome to Cake by VPBank, where innovation meets excellence in digital banking. As a pioneering digital bank in Vietnam, we are committed to transforming the financial landscape through cutting-edge technology and customer-centric solutions.
At Cake, we leverage the power of Artificial Intelligence (AI) to enhance our operations and deliver unparalleled banking experiences. Our AI-driven systems streamline processes, ensure robust security, and provide personalized financial insights, empowering our customers to make informed decisions effortlessly.
