Position title
Manager - Digital Marketing (Financial Services & Insurance)



At Deloitte, we offer a unique and exceptional career experience to inspire and empower talents like you to make an impact that matters for our clients

Date: 4 Jul 2024

This role is with Deloitte Digital Southeast Asia. Across all clients and sectors, we believe great customer experiences create greater impact. That elevating the human experience creates enduring value, for the organization, for the customer, for society, for all.


We are seeking an experienced Digital Marketing Manager who will consult for Financial Services (Banking & Insurance) clients in the following areas:

  • Develop customer acquisition plans and marketing campaigns that encompass competitive assessment, testing strategy, creative positioning, integration into partner digital channels, and leveraging emerging media options (Programmatic Display, PPC, Video, Social, etc.) to deliver against business goals & agreed KPI/Outcomes
  • Partner closely with key stakeholders in the Financial Services & Insurance sector (Marketing, Analytics, Research, Products, Technology etc.) to build effective marketing plans, launch key initiatives and track key performance indicators.
  • Co-lead digital media initiatives such as Email Marketing, Display, Social, Affiliates, etc.
  • Lead a team to implement Campaigns to maximize segment/channel opportunities:
    • Leads Management & Funnel Marketing including drop-off re-marketing & win-back
    • Oversee and manage the Customer Acquisition & Engagement Funnel
    • Leverages analytics tools to understand drop-off points throughout the conversion funnel and develop initiatives to improve performance
    • Runs campaigns for Online/Mobile Banking signup, activation, usage, MAU/DAU initiatives
    • Leverages Customer Engagement & Communication Assets
  • Enable client to establish a robust marketing governance framework
  • Work closely with client’s business units to promote cross channel pollination, optimize existing customer experience and identify profit opportunities.

Your role as a leader:

  • Lead and act as an exemplary role model for leaders at all levels, whilst continuously promoting a sense of loyalty and energizes others to act.
  • Build and sustain a high performance culture by cultivating and amplifying individual and team strengths.
  • Develop and sustain long-term, trust-based relationships with stakeholders, clients and team.
  • Manage the sustainable development of a strong pipeline of talent for current and future success, by driving a talent experience that differentiates Deloitte.
    • Lead behavioral and cultural change through a supportive, collaborative and highly inclusive environment where team members feels supported, respected and engaged.
  • Bachelor's degree in Marketing, Business, or related field; advanced degree preferred.
  • Minimum 10 years of experience in digital marketing, with at least a few years of experience gained in Retail Banking / Insurance marketing
  • Good working knowledge of retail banking (wealth, loans, cards etc) and insurance (life/general)
  • Hands-on experience with channel marketing (digital/physical) in finance/banking/insurance sector
    • NTB Acquisition Marketing (any of Cards, Loans, Deposits, Mortgages, Wealth, SME etc.)
    • ETB Engagement and Cross-sell campaigns on digital channels
  • Experience in a bank or insurance company or in a FSI client-facing role (e.g. consulting, agency) with track record in conceptualizing, developing and executing digital marketing campaigns
  • Proven skills in Marketing Planning & Strategy Development, and Media Mix Planning – knows how to use Paid Media, Owned Media and Earned Media
  • Has experience in building repeatable campaigns (adhoc, seasonal, always-on) for FSI customers
  • Leveraged external agencies to deliver outstanding campaigns
  • Managed Budgets and optimizes marketing dollars with repeatable campaigns
  • Strong analytical skills, with the ability to interpret data and insights, to inform strategy and decision-making.
  • Excellent communication and interpersonal skills, with the ability to effectively collaborate with clients and internal teams.
  • Creative thinker with a results-oriented mindset and a passion for driving innovation and delivering exceptional customer experiences.
  • An appreciation of the consulting lifestyle and ability to travel (both locally and abroad) is a pre-requisite to fit to our short-term and long-term project assignment.

Next Steps

So what are you waiting for? Join the winning team now.

Due to volume of applications, we regret only shortlisted candidates will be notified.

Please note that Deloitte will never reach out to you directly via messaging platforms to offer you employment opportunities or request for money or your personal information. Kindly apply for roles that you are interested in via this official Deloitte website.

Requisition ID: 104354

In Singapore, the services are provided by Deloitte and other related entities in Singapore("Deloitte in Singapore"), which are affiliates of Deloitte Southeast Asia Ltd. Deloitte Southeast Asia Ltd is a member firm of Deloitte Touche Tohmatsu Limited. Deloitte in Singapore, which is within the Deloitte Network, is the entity that is providing this Website.

At Deloitte, our purpose is to make an impact that matters for our clients, our people, and the communities we serve.

We believe we have a responsibility to be a force for good, and WorldImpact is our portfolio of initiatives focused on making a tangible impact on society’s biggest challenges and creating a better future. We strive to advise clients on how to deliver purpose-led growth and embed more equitable, inclusive as well as sustainable business practices.

Hence, we seek talented individuals driven to excel and innovate, working together to achieve our shared goals.

We are committed to creating positive work experiences that foster a culture of respect and inclusion, where diverse perspectives are celebrated, and everyone is recognised for their contributions.

Ready to unleash your potential with us? Join the winning team now!

Employment Type
Business Consulting and Services
Job Location
Date posted
July 8, 2024
Valid through
August 8, 2024
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