part of
Fintech News Network
Position title
Manager – Product Marketing, Securities
MoMo (M_Service)
Responsibilities
- Define and propose the user growth strategy for securities products.
- Design growth campaigns that will drive both acquisition and retention for the growth of business.
- Own the relationship with Operations and other internal functions to ensure alignment and secure the support needed to execute the growth plan.
- Able to use effectively data analytics to optimize promotional programs based on customers behaviors, significantly reducing cost while growing and retaining users.
- Work closely with the product team to provide additional user insights for product development as the essential way for growth.
- Lead the execution of major projects and overall activities, including media campaigns, promotion programs, product feedback & optimization.
- Manage budget allocation between promo cost and media mix that best suits business objectives, across both in-app and external channels.
- Define key metrics and their relationship to measure business success.
- Evaluate emerging UI/UX best practices and strategies, and drive thought leadership and perspective for adoption where appropriate.
- Owning creative testing and iteration, including managing briefing, ideation, production and implementation of creative for your channels.
Qualifications
- Bachelor’s degree in Marketing, Data, Business or Finance;
- Experience in Finance – Securities or fintech is a plus;
- At least 5 years working in relevant fields such as Growth, Digital Marketing, Analytics or User insights;
- Understanding of product development and knowledge of investment;
- Familiar with the E-commerce/Fintech market and able to draw on local nuances to design growth activities that are highly relevant to our users;
- Are passionate about digital marketing, and are as happy dissecting how something performed as setting up a creative testing plan in representing the product organization internally and externally;
- A data-driven approach to problem solving;
- Excellent communication and ability to clearly articulate vision;
- Excellent projects and tasks management, excellent organizational skills;
- Strong interpersonal skill; able to manage senior stakeholders.
Hiring organization
MoMo is one of the fastest-growing fintech companies in Vietnam, with nearly 2,000 employees dedicated to advancing financial inclusion for the Vietnamese people.
Employment Type
Full-time
Industry
Financial Services
Job Location
Ho Chi Minh City, Vietnam
Date posted
January 21, 2025
Valid through
February 21, 2025
