Paid Advertisement Development Manager at OKX
- Responsible for the traffic growth of the local market , develop new paid ads channels/agencies according to the company's strategic goals;
- Design and implement paid strategies according to the local market landscape and needs;
- Keep abreast of the user experience of the local market, create feedback loops to improve user experience and drive conversion rate continuously;
- Measure and analyse campaign performance, customer journey and behaviour;
- Objectively determine the ROI of the paid advertising channel and generate reports to showcase the user acquisition performance by various channels;
- Actively participate in conferences and events to stay close and ahead of current market trends; identify potential business, collaboration opportunities.
- Good experience with media buying from performance marketing agency, fintech or financial industry;
- Experience handling different local markets is a plus;
- Good command of the English language; Mandarin will be a plus;
- Strong network within the Crypto & Blockchain space, resources of agencies/community/KOL/influencer is a plus;
- Proven track record in paid ads / performance marketing;
- Comes with a positive attitude, great interpersonal and communication skills, strong logical thinking and result-oriented mindset.
At OKX, we believe our future is reshaped with technology. Founded in 2017, OKX is one of the world’s leading cryptocurrency spot and derivatives exchanges. OKX innovatively adopted blockchain technology to reshape the financial ecosystem by offering some of the most diverse and sophisticated products, solutions, and trading tools on the market. Trusted by more than 20 million users in over 180 regions globally, OKX strives to provide an engaging platform that empowers every individual to explore the world of crypto. In addition to its world-class DeFi exchange, OKX serves its users with OKX Insights, a research arm that is at the cutting edge of the latest trends in the cryptocurrency industry. With its extensive range of crypto products and services, and unwavering commitment to innovation, OKX vision is a world of financial access backed by blockchain and the power of decentralized finance.
We invest in our people as much as we invest in the technology. We are united by our engaging culture, here we win as a team, embrace changes, and do the right thing. We are committed to creating a friendly, rewarding and diverse environment to OKers. It doesn’t matter where you come from, here everyone feels valued, respected and has the same opportunities to develop and thrive — we want to bring out the best in you.