Position title
Product Marketing Manager
Description
Partner closely with Indonesia-based product management.
Responsibilities
Partner closely with Indonesia-based product management to
- Understand customer development strategy and translate it into end-to-end product marketing initiatives including impactful go-to-market approaches
- Be the voice of the customer and use a range of market, competitive and local insights to help validate our product, propositions and to uncover growth opportunities
- Cultivate healthy customer cohorts, ensuring that we acquire key customer segments, and that they are activated and retained
Lead product marketing strategy
- Work closely with the business development team, product managers, sales, design, PR to develop a go-to-market strategy and drive user acquisition, activation and retention for the Indonesia market
- Evaluate product marketing initiatives using relevant data measures in an effort to iterate, improve and build upon performance, while contributing to local and global KPIs
- Hold regional status meetings and meet with individual teams to proactively update and close feedback loops
Execute & optimize product launch campaigns
- Work with cross-functional teams and marketing channel owners to execute integrated marketing campaigns that drives awareness and adoption of our products
- Analyze and report on the demand-gen performance of marketing campaigns and make recommendations for optimization
Qualifications
- 4-6 years of experience in marketing strategy or related field is required, preferably from fintech background
- BA/MS in Marketing, Business Management or in a quantitative field; preferably with Marketing related major
- Strong analytical skill, comfortable with data processing
- Strong in marketing or campaign execution
- Strong in media channel & communication strategy
- Have experience on go-to market strategy creation and implementation and/ or branding campaign
- Have experience in marketing program focus in acquisition
- Have experience managing marketing budget
- Strong cross-functional team communication & coordination
- Ability to write, read and speak fluent English
- A true team player, hands-on and self-motivated, able to stick to deadlines and collaborate with others
Hiring organization
Fazz provides business accounts that offer seamless payment, savings and credit functionalities, giving businesses equal opportunity to build, run, and grow, caters to the warung and MSME customer segments in Indonesia under the brand Fazz Agen, and caters to the MSME customer segments in Singapore and Indonesia under the brand Fazz Business.
Employment Type
Full-time
Industry
Financial Services
Job Location
Jakarta, Indonesia
Date posted
September 5, 2023
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