Position title
Specialist, Marketing
Responsibilities

Marketing planning:

In-line with the overall business strategy, support the Marketing Lead in developing the Marketing strategy and campaigns for Transport, Express and User Acquisition initiatives.

  • Understand business performance in terms of trends in demand and supply and provide appropriate recommendations in the Marketing strategy.
  • Study and give ideas and directions on marketing campaigns based on successful international marketing campaigns.

Campaign Management

  • Develop marketing briefs with clear communication objectives and timelines, and based on key insights.
  • Collaborate with the Creative Team to identify out-of-the-box, memorable campaign ideas.
  • Identify appropriate target audiences and channels such as In-App, Social Media, Email, Web, key opinion leaders (KOLs) pages and offline
  • Track and optimize campaign performance in terms of reach, engagement and conversion across all channels.
  • Articulate performance of communications in marketing campaigns and provide insights on the local market, industry trends, and competitor activities to recommend and develop strategies that meet the constantly evolving business landscape.

Marketing Operations

  • Collaborate with internal teams (such as Mobility, Operations, Deliveries and Customer Experience) and external partners and vendors to ensure marketing campaigns are executed efficiently, accurately, and in a timely manner.
  • Monitor, plan and execute consumer in-app communications, promotions and rewards using Grab's internal tools and systems, in collaboration with the Marketplace team.
  • Monitor, plan and execute house ads/paid ads inside of the Grab app with the regional GrabAds team.
  • Organize and coordinate company or partnership events, video & content creation, on-ground activations and digital events.
  • Work with vendors for the delivery of marketing materials and assets.
  • Assist with localizing and reviewing content for region-wide campaigns.
  • Track and analyze the effectiveness of promotions to provide insights in order to improve offers and to drive business results.
  • Work with procurement and finance department to process ePR (purchase requisition), payment and related procedure
  • Perform other tasks as assigned by line manager
Qualifications
  • Protect and provide for your loved ones with peace of mind, knowing we have your back with Term Life Insurance and comprehensive Medical Insurance.
  • Craft a benefits package that suits your unique needs and aspirations with GrabFlex, because we believe in empowering you to thrive.
  • Embrace the magic of new life and create lasting memories with your family through Maternity and Paternity Leave.
  • Life can be overwhelming, but you're never alone. Our confidential Grabber Assistance Programme is here to guide and uplift you and your loved ones through life's challenges.
  • Your well-being is our priority. Benefit from our holistic well-being initiatives through Wellbeing@Grab, including health programmes, informative webinars, and vibrant carnivals.
  • Achieve a harmonious work-life balance with our FlexWork arrangements, allowing you to adapt and thrive in your personal and professional life.
Job Benefits
  • Protect and provide for your loved ones with peace of mind, knowing we have your back with Term Life Insurance and comprehensive Medical Insurance.
  • Craft a benefits package that suits your unique needs and aspirations with GrabFlex, because we believe in empowering you to thrive.
  • Embrace the magic of new life and create lasting memories with your family through Maternity and Paternity Leave.
  • Life can be overwhelming, but you're never alone. Our confidential Grabber Assistance Programme is here to guide and uplift you and your loved ones through life's challenges.
  • Your well-being is our priority. Benefit from our holistic well-being initiatives through Wellbeing@Grab, including health programmes, informative webinars, and vibrant carnivals.
  • Achieve a harmonious work-life balance with our FlexWork arrangements, allowing you to adapt and thrive in your personal and professional life.

Grab is Southeast Asia’s leading superapp, offering a suite of services consisting of deliveries, mobility, financial services, enterprise and others. Grabbers come from all over the world, and we are united by a common mission: to drive Southeast Asia forward by creating economic empowerment for everyone.

Employment Type
Full-time, Hybrid
Industry
Software Development
Job Location
Phnom Penh, Phnom Penh, Cambodia
Date posted
March 18, 2024
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