What do online merchants expanding into physical stores and traditional retailers going online have in common? They have to coordinate their virtual and physical channels so customers get a unified and convenient experience however they interact with their brand.
For shoppers used to options like BNPL, contactless and mobile, the omnichannel experience is the new norm. But as merchants expand, omnichannel commerce becomes ever more complicated, with customer data coming in from different channels managed by separate teams.
Openway collected insights from acquirers who have successfully incorporated omnichannel into their offering, including its clients, top merchant acquiring companies Nexi and Finaro.
Learn in this latest report:
Highlights
Where omnichannel came from and how it differs from multichannel
What challenges are preventing companies from going truly omnichannel
What are the components of a successful omnichannel strategy
What kind of technological platform and company culture omnichannel can’t do without
