Cyber security isn’t a luxury for consumers, it’s a necessity. They are craving the sense of security that their already trusted banks and insurance providers are positioned to give them.
In fact, 82% of APAC consumers would consider switching their mobile or broadband service provider, bank or insurance provider for one that offers a clear consumer security service.
F-Secure has carried out a 2022 study that reveals consumer behavior and concerns in APAC, highlighting what consumers are worried about as well as their willingness to protect themselves.
Highlights
Online frauds and scams faced by consumers globally
How COVID-19 and the ‘Digital Quickening’ created consumer cyber security opportunities
Benefits banks and insurance providers can derive by including consumer security in their offering
Case study on how Touch ’n Go eWallet stays relevant and drives revenue with embedded cyber security
