Grab launches the new GrabRewards, claims SEA’s largest loyalty programme
by Company Announcement August 22, 2017Grab announced the launch of its new expanded GrabRewards programme. By drawing more than 150 merchants into its ecosystem of rewards partners, Grab confirms its customer base’s appeal to merchants as one of the most popular apps in SEA. With 55 million mobile downloads, it opens up a new way for Grab merchant partners to market through the largest customer loyalty programme across Southeast Asia.
Jason Thompson
“This is an important step in the development of the GrabPay wallet,”
says Jason Thompson, Head of GrabPay.
“With our new expanded GrabRewards programme, we’ve created an ecosystem in which our customers stay loyal because a dollar spent with Grab is more valuable than a dollar spent elsewhere. For our partners, it’s exciting to see GrabPay become a real revenue driver.
During our soft launch in the last month, a number of our merchant partners have hit their redemption targets four times over already.”
GrabRewards consists of four loyalty tiers: Platinum, Gold and Silver for Grab’s top riders, with all other passengers placed in the Member tier. Thanks to the updated reward partners catalogue, consumers across each tier will receive more targeted, exclusive and exciting rewards with flagship partners such as AirAsiaGo, Deliveroo, KFC, Lazada and Spotify.
Grab offers great value beyond rides
Previously, partner rewards available on GrabRewards were universal and offers were standardized. With the new and improved GrabRewards, Platinum, Gold, Silver and general GrabRewards members now will receive targeted and relevant rewards that are more valuable and interesting to Grab users.
“At Grab, we want to create value with every ride taken – beyond providing safe and affordable transport, the points that passengers earn from their rides give them access to a wide range of popular and well-loved retail and lifestyle products that truly matter to them,”
says Jason.
“With as little as a week’s worth of rides to and from work, our loyal GrabPay, users will be able to get valuable benefits like movie tickets and free meals,” he added.
The new and improved GrabRewards currently features the following F&B, hospitality, lifestyle and retail brands, travel and service-related apps as well as attractions and destinations. Please see attached for flagship partners in different markets.
Featured image via Grab
