Top 10 Digital Trends Impacting Philippines in 2018 and Beyond

Top 10 Digital Trends Impacting Philippines in 2018 and Beyond

by February 22, 2018
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IDC Philippines announced its top 10 predictions for the Philippine ICT industry for 2018 and beyond.

This year’s predictions highlighted the maturity and growth of the Philippines’ digital economy as many local organizations are accustomed to leveraging strong digital innovation platforms.

The Philippines has made significant developments in its overall digital ecosystem throughout the years. But in order to lead in the digital transformation (DX) economy, organizations must become digital-native enterprises (DNEs). DNEs can harness the power of technology to multiply innovation and accelerate their businesses’ transformation.

Therefore, IDC urges local enterprises to accelerate innovation as the emerging technology trends are set to redefine IT and businesses in the Philippines over the next three years.

“It is good to see more Filipino enterprises have a growing appetite for digital technologies. Technology is not merely a tool, but an enabler for business leaders,”

said Jubert Alberto, Head of Operations, IDC Philippines.

“The country’s ICT development has been showing significant progress from both the public and private sector domains. The combined efforts of these two stakeholders will usher a period of rapid and robust technology adoption,”

Alberto added.

“Majority of organizations in the Philippines are still classified as digital resisters and digital explorers, which signify that the country’s adoption of DX is still slower than its regional peers. But we are also seeing signs of acceleration in DX among local firms, and this is a very encouraging trend for the current ICT environment,”

said Alon Rejano, Market Analyst and IT Services Lead, IDC Philippines.

“Moving forward, becoming a digital-native enterprise is the next major step for Philippine organizations that want to be successful in a very competitive global digital economy,”

Rejano said.

Jubert Alberto and IDC Philippines research analysts revealed the strategic top predictions that will unfold in 2018 and beyond, resulting in the biggest impact to organizations in the country.

 

#1: Out-of-the-Box Think Tanks

In the next three years, disruptive CIOs, who are out-of-the-box thinkers, will set the tone of the ICT development in the Philippines.

 

#2: Upscaling Jobs through ICT

By 2021, the demands of the new borderless economy will push enterprises to manpower reskilling and upscaling jobs through ICT.

 

#3 Authentication and Trust

By 2019, 20% of CIOs will shift their cybersecurity focus toward “authentication and trust” to better handle business risks.

cybersecurity

Image via Pixabay

#4: Workspace 360

By 2019, the rise of the digital natives and the influence of digital-native mindset on enterprises will push novel workspace trends.

workspace

workspace image via pixabay

 

#5: Digital Empowerment: Non-Disruptive Digital Disruption

In the next two years, the country’s continuing journey toward digital transformation will pave the way for retail and financial technologies and services that integrate seamlessly into the daily lives of the local community.

 

#6: Personalization is the New Standard

In the next 12 to 24 months, utilizing digital-driven, customized, and personal approaches to customer intimacy and talent acceleration will become a standard practice among Philippine enterprises.

 

#7: Future of Payments

By 2019, the country will continue to witness creative and Philippine-centric payment and remittance innovations, driven by the country’s unbanked sector and the ongoing rise of remittances from overseas Filipino workers (OFWs).

cash and card payment with chip and pin machine in shop

cash and card payment with chip and pin machine in shop. | image via Freepik

#8: DX in BPO Industry

By 2019, as digital transformation shakes up the BPO market dynamics, BPO providers that align their DX plans with the changes in the industry will gain a competitive edge in the market.

 

#9: Analytics-Driven Marketing

In the next five years, Philippine enterprises that incorporate analytics and customer insights into their marketing will see a commanding lead over competitors in customer retention and profitability.

 

#10: Digital Economy Tipping Point

In the next 12-36 months, enterprises are headed to a different higher level of maturity when it comes to DX adoption. In the same manner, clearer digital vision for the country should be seen, as the government barrels up its ICT initiatives.

 

 Featured image via Pixabay

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