FE Credit and Mastercard Launch the First Digital Credit Card Solution for Vietnamby Company Announcement May 18, 2018
FE CREDIT launches MPlus+, a unique digital credit card delivery solution which allows card holders to commence their cashless journey before the physical card is delivered Vietnams VPBank Finance Company Limited (FE CREDIT) starts with the MPlus+ Card, a unique digital credit card solution as an extension to the existing range of physical card products focused on category entrants.
Issuing to first-time card users across Vietnam, FE CREDIT has a unique challenge where cardholders in far-flung provinces sometimes receive the physical card almost 15 days post-approval.
To bridge this, FE CREDIT has created this unique digital card solution – ‘MPlus+ Card‘. Securely delivered to the cardholder’s registered mobile immediately upon card approval, MPlus+ enables cardholders to commence their cashless journey for e-commerce and card not present transactions instantly.
Mr. Kalidas Ghose, CEO of FE CREDIT said,
“As a market leader FE CREDIT aims to be the issuer of choice for mass-market customers. MPlus+ Card is another example of this endeavour.”
Mr. Arn Vogels, Country Manager, MasterCard, said,
“We are very excited with the launch of the MPlus+ program, the first digital delivery of a credit card in Vietnam. The key benefit is that consumers will be able to start making online purchases and enjoy MasterCard offers immediately, whilst the delivery of the card will take several days.”