Singapore-based loan matching platform Lendela has appointed Axel Frändén, its former Chief Marketing Officer, as the new Deputy CEO.
Frändén will retain oversight of marketing while expanding his responsibilities to support the company’s growth strategy across Singapore, Hong Kong, and Australia in his new role.
With over a decade of experience in marketing and business development, Frändén is set to work closely with CEO Nima Karimi and senior management to drive operational efficiency and explore new growth opportunities.
The appointment comes as Lendela is actively expanding its presence in key markets.
Lendela, which has served nearly 400,000 consumers and partnered with over 100 lenders, is focusing on regional growth.
The company recently increased its workforce by more than 20% and expanded its lender network in Singapore to nearly 60, including major banks.
Lendela has also integrated with the digital identity solution ConnectID to enhance borrower data security and accuracy.
The company previously raised US$5 million in a Series A round led by Walter de Oude’s Chocolate Ventures.
“Axel has been an integral part of Lendela’s success over the last five years, and his leadership on marketing, brand, and growth has been instrumental in positioning us as a leader in APAC’s lendtech space.
His new role will allow us to harness this very strategic vision and expertise more broadly across the business as we continue to scale in APAC.”
said Nima Karimi, CEO of Lendela.
“As we look to the future, I’m excited to take on this new responsibility while continuing to oversee the growth strategy that has been a key part of Lendela’s success.
Lendela’s success over the years has been the epitome of teamwork making the dream work, and I look forward to working closely with every function to identify new opportunities as part of our ambitious growth plan while continuing to deliver value to our customers and partners.”
said Axel Frändén.
Featured image credit: Edited from Freepik
