Luxury retail group Valiram has partnered with Atome to offer “buy now, pay later” options at its stores and online platforms in Malaysia and Singapore.
This enables Valiram’s customers to split their purchases into multiple interest-free payments.
The service is already available in over 200 Valiram stores in Malaysia, which feature popular brands such as Victoria’s Secret, Bath & Body Works, Steve Madden, Michael Kors, Tory Burch, and Rituals.
Singapore will see the rollout of Atome in 40 Valiram stores in the coming weeks.
Early results from the partnership have reportedly been positive, with Valiram reporting a 20% increase in average order size in Malaysia since the programme’s launch, driven by newer customer segments.
Valiram, established in Kuala Lumpur in 1935, has grown into a major luxury and lifestyle retailer across Southeast Asia and Oceania, with a presence in 10 countries and approximately 500 stores.
“The integration of Atome’s embedded financing technology not only elevates the checkout process but also enables us to connect with new customer segments through flexible financing and payment options.
In the first month of our partnership going live in Malaysia, we’ve already experienced a remarkable 20% increase in average basket size from newer customer segments, and we’re excited about the growth opportunities this collaboration presents across the region.”
said Mukesh Valiram, Executive Director of Valiram.
“Combining our disciplined risk management and underwriting technology with Valiram’s portfolio of world-class luxury and lifestyle brands supports their expansion into new consumer segments and business growth.
Their customers now have the choice and ability to shop for their favourite brands with flexible payment plans, ultimately expanding their customer base and their purchasing power.”
said Andy Tan, Chief Commercial Officer, Atome.
Featured image credit: Valiram
