Endowus, a digital wealth advisory platform, has announced adjustments to its group investment operations and leadership changes, including an expansion of its team in Hong Kong.
The company is making strategic updates to its investment division to support its growing client base across the region.
Among the key changes, Co-Founder and Chairman Sam Rhee, who has been leading Endowus‘ investment strategy, now has an expanded mandate as Group Chief Investment Officer.
In this role, he will oversee the firm’s overall investment strategy across markets.
Hugh Chung has been appointed Chief Investment Officer, where he will be responsible for integrating investment functions and strategies across the firm.
He will also manage the centralised Investment Office, which oversees product research, investment advisory, and investment solutions for individual and institutional investors in both Singapore and Hong Kong.
Endowus, which has been seeing strong growth in its institutional client base – including family offices, charities, endowments, and large institutions – has also made new hires in Hong Kong to bolster its presence.
Janet Hung has joined as Head of Client Advisory in Hong Kong, where she will lead client management across individual clients, family offices, and institutional investors.
She brings over 18 years of experience in institutional sales, having previously worked at Nomura and Lehman Brothers.
Jasmine Chan has been appointed Investment Advisory Director, leading the Investment Office in Hong Kong.
Her role focuses on portfolio structuring and investment solutions, and she will work closely with Endowus’ regional investment leadership on fund selection, due diligence, and portfolio construction.
As part of its commitment to the market, Endowus has announced plans to double the size of its Hong Kong workforce, strengthening its local investment capabilities and scaling its operations to meet growing demand.

“Endowus is experiencing rapid expansion and heightened interest as we broaden our investment solutions and global partnerships. In January 2025, we recorded unprecedented inflows in Hong Kong – signalling a market need for conflict-free wealth management.
To further our commitment to the market, we will double the size of the local workforce. Our recent leadership appointments in Hong Kong reinforce our market presence with adjustments in our investment office setting the foundation for future growth,”
said Gregory Van, co-founder and CEO of Endowus.
Earlier this year, Endowus closed an additional US$17.5 million in funding, bringing the total raised in its latest round to US$52.5 million.
Featured image credit: Edited from Freepik