Seedflex, a Singapore-based fintech firm founded by former Grab executives, has raised US$3.2 million in a seed funding extension round to support micro, small, and medium enterprises (MSMEs) across emerging Asian markets.
The round was co-led by Z Venture Capital (ZVC) and Iterative, with continued support from existing investor 500 Global and several angel investors.
Launched in Malaysia in June 2024, Seedflex provides merchants with dynamic credit through its “Pay-As-You-Sell Advance” (PAYS Advance) solution, which links loan amounts and repayments to real-time sales.
The company has since introduced an embedded credit API for integration by distribution partners.
More than 5,000 Malaysian merchants have reportedly received credit offers via the platform, and Seedflex aims to reach 50,000 merchants by the end of 2025.
It currently works with over 10 merchant ecosystems in Malaysia, including Curlec, senangPay, EasyEat, CHIP, and ipay88.
Seedflex plans to use the new funding to expand into additional Southeast Asian markets, starting with Indonesia.
The company says its Malaysia operations are on track to break even by mid-2025, with an average monthly revenue growth of 35% since launch.
“We’re absolutely thrilled to welcome ZVC and Iterative to our cap table and grateful to 500 Global and our other existing shareholders for adding to their initial investment.
In these turbulent and uncertain economic times, access to flexible credit is vital for the survival and growth of micro, small and medium enterprises (MSMEs).”
said Ritwik Ghosh, Co-Founder of Seedflex.
