Standard Chartered has appointed Yusuf Demiral as Global Head of Data, Analytics and AI for its Wealth and Retail Banking division.
In the newly created role, Demiral will oversee the bank’s data and AI strategy across the client journey and work closely with the marketing, digital sales and client experience teams under the Chief Client Office.
Demiral joins from HSBC, where he served as Group Head of Data Analytics and Customer Relationship Management for Wealth and Personal Banking.
He led global efforts across more than 20 markets, managing data platforms, analytics, and CRM capabilities across retail and wealth banking operations.
Demiral is set to begin on 7 July 2025 and will be based in Hong Kong.
He will be reporting to Samir Subberwal, who heads Wealth Solutions, Deposits and Mortgages and serves as Chief Client Officer.
Subberwal said,
“I am delighted to welcome Yusuf to Standard Chartered. As we continue to deliver innovative, digital-first personalised experiences for our clients, Yusuf will play a critical role in strengthening the use of data, analytics and AI capabilities to enhance the client journey.
His knowledge and deep expertise built over the years will be instrumental for us to continually drive innovation, helping to deepen our client relationships and advance our abilities to meet their evolving needs.”
Featured image: Edited by Fintech News Singapore, based on image by ilygraphic via Freepik
