DBS/POSB is bringing back its weekly SGD 3 cashback offer for PayLah! users at hawker stalls, wet markets and heartland shops every Saturday from 12 July to 27 September.
The cashback will be available to the first 160,000 people each Saturday who use PayLah! to scan and pay at participating merchants from 8am.
Stalls involved in the promotion will display a PayLah! Scan to Pay sticker or a ‘POSB Support Our Heartland Shops’ wobbler.
In total, the bank expects to distribute two million cashback rewards over the three-month period, as part of its wider SG60 campaign to support household spending during Singapore’s 60th birthday.
This initiative complements other promotions running from 1 July to 30 September, including 60-cent and SGD6 meal deals at selected food and beverage outlets such as Old Chang Kee, BreadTalk, Toast Box, Polar Puffs & Cakes and KFC.
These offers are available to users of the POSB Everyday Card and PAssion POSB Debit Card.
From 1 August, DBS/POSB cardmembers can redeem 6,000 DBS Points for a SGD60 DBS Rewards Flexi eVoucher and receive an additional SGD60 cashback.
The eVouchers can be used at any merchant with a valid NETS SGQR code through PayLah!.
The bank is also introducing sunset sailboat rides in Marina Bay every Friday evening starting 5 September. These complimentary sessions are open to the public by registration.
On weekends, free performances featuring Singaporean music, poetry and film will continue at the DBS Foundation Outdoor Theatre at the Esplanade.
The SG60 campaign, which began in March, includes a range of initiatives such as grocery deals, mortgage support measures, cashback for heartland merchants, and nutrition and mental health programmes for seniors.
DBS was the first corporate in Singapore to roll out weekly hawker meal subsidies through PayLah! in 2023.
Last year alone, the bank subsidised over SGD 14 million worth of everyday purchases and hawker meals.
PayLah! remains widely used for everyday spending, with more than 70% of scan-and-pay transactions going toward food and grocery purchases in the heartlands.
Of those who redeemed cashback rewards, 39% were senior citizens or individuals earning less than SGD 2,500 a month.
Participating merchants also saw their weekend earnings increase by about 40% through PayLah! payments.
The bank plans to continue its POSB “Support Our Heartlands” programme with expanded digital literacy carnivals, Getai roadshows, and financial education sessions focused on scam prevention and accessibility.
Lim Him Chuan, DBS Singapore Country Head, said,
“The positive reception to our PayLah! weekly cashback initiative has been encouraging. We are grateful for our customers’ steadfast support over the years and believe that bringing back this initiative for SG60 further reaffirms our commitment to standing by them and driving inclusive growth of our heartlands.
Through our entire suite of support measures, we seek to ease living and business costs, as well as enhance the well-being of our society by making everyday moments a little more special and meaningful for everyone.”
Featured image: Edited by Fintech News Singapore, based on image by thanyakij-12 via Freepik
