Trust Bank has launched a new S$100,000 give-back programme to mark its one-million-customer milestone, aimed at helping 1,000 families in need through a guided shopping experience using generative AI tools.
The initiative, held at FairPrice Xtra in VivoCity, was organised in partnership with FairPrice Group (FPG), the Ministry of Social and Family Development’s (MSF) ComLink+ initiative and the Infocomm Media Development Authority (IMDA) in support of the national Digital for Life movement.
Families with children living in rental housing and supported by MSF’s Social Service Offices in Ang Mo Kio and Yishun each received S$100 in FairPrice vouchers.
They were paired with Trust volunteers for grocery sessions where generative AI prompts suggested healthier and more affordable choices.
Guest-of-Honour Dr Syed Harun, Member of Parliament for Nee Soon GRC and incoming Senior Parliamentary Secretary in the Ministry of Education and the Ministry of National Development, highlighted the role of daily decisions in supporting both physical and financial well-being.
Beneficiaries were also reminded of FairPrice Group’s savings schemes, including a first-of-its-kind three per cent discount for Community Health Assist Scheme (CHAS) Orange cardholders every Friday.
Other discounts are available for the Pioneer Generation, Merdeka Generation, seniors and CHAS Blue cardholders, alongside Link rewards and regular value deals.
Dwaipayan Sadhu, CEO of Trust Bank said,
“Our community give-back efforts reflect our belief that banking should be inclusive and compassionate.
We’re grateful to continue supporting MSF’s beneficiary families, building on the impact of our earlier engagements. We also look forward to partnering with IMDA in the coming months to empower more people through digital skills including essential scam prevention tips.”
Vipul Chawla, Group CEO of FairPrice Group added,
“We are proud to support Trust in this initiative, which not only provides tangible assistance to families-in-need but also equips them with the knowledge to make informed and healthier choices.
Through collaborations like this, we stay true to our purpose of making every day a little better for the communities we serve, while working together to build greater resilience and well being.”
For more on how Trust Bank scaled to become Singapore’s fourth-largest bank, watch our interview with CEO Dwaipayan Sadhu here.
