Luxury shoppers at LVMH stores worldwide are now tapping, swiping, and paying under one unified system as the group deepens its global partnership with Adyen.

LVMH (Louis Vuitton Moët Hennessy) is the French multinational conglomerate behind Louis Vuitton, Christian Dior, Fendi, Bulgari, Sephora and TAG Heuer.

Adyen has been LVMH’s global payments partner since 2020 and its solutions now support nearly 50 of the group’s fashion, hospitality, beauty and retail Maisons.

The rollout spans more than 1,000 stores across Europe, Asia Pacific and the Americas, bringing mobile terminals, Tap to Pay, automated reconciliation and end-of-day processes to reduce manual entry and errors.

A single partner now covers channels, geographies and payment methods through harmonised integration with boutique-by-boutique support.

“This project is part of our broader ambition to deliver a flawless customer experience, reflecting the quality of our products and the craftsmanship of our Maisons. This applies not only to end customers but also to the sales advisors using the solutions.

They can now focus fully on their core role—advising and supporting our clients—without having to worry about payment processing,”

said Arnaud Bodzon, Group Payment Director, LVMH.

“Our partnership with LVMH reflects a shared vision: creating meaningful and effortless experiences for customers in the world of high-end retail.

Beyond facilitating payments, we’re working together to elevate every touchpoint across LVMH’s Maisons to make sure shoppers have an experience which matches the luxury goods they are purchasing. I cannot wait to see what we can achieve together with LVMH in this next chapter,”

said Ethan Tandowsky, CFO at Adyen.

LVMH says the ongoing rollout will preserve each Maison’s unique identity while standardising payments and creating a more consistent and seamless experience for customers worldwide.

Featured image: Edited by Fintech News Singapore, based on image by DC Studio via Freepik