E-commerce giant Shopee has partnered with Meta to launch new tools that help users discover products on Facebook and complete their purchases on Shopee.

Through Facebook Affiliate Partnerships, a one-stop dashboard, creators can link their Facebook and Shopee affiliate accounts, tag products in posts and reels, and earn commissions when followers make purchases.

Shopee, the first partner on this initiative, aims to help creators monetise their content, engage audiences, and connect brands with new customers.

Affiliates under the Shopee Affiliate Programme can access higher commissions, free product samples, subscriber vouchers, and product sponsorships.

Shopee also runs bootcamps and community events to support content creation and audience growth.

The feature is live in Singapore, Malaysia, Thailand, Taiwan, Indonesia, Vietnam, the Philippines, and Brazil.

Shopee and Meta are also testing a Facebook Live update that lets sellers add collaborative ads to livestreams.

Sellers can feature and pin items from their product catalogues, directing viewers to Shopee for additional information, reviews, and purchase.

The beta is being piloted in Thailand, Indonesia, Vietnam, and the Philippines, with plans to expand to other markets.

“Shopee is committed to strengthening our ecosystem and improving the e-commerce experience. This includes helping brands and sellers expand their reach while creating new opportunities for affiliates to thrive and be creative.

Through this partnership with Meta, we are making it easier for creators, brands, and sellers to connect their Facebook communities with Shopee’s wide product assortment and trusted platform,”

said Peggy Zhu, Head of Brand and Growth Marketing at Shopee.

“With these product updates, Meta is demonstrating how we’re evolving to meet changing consumer behaviours in the region. By integrating social content via affiliate marketing and livestreams, we’re creating opportunities for people to discover and act on their interests within their social experience.

The positive early feedback from Shopee’s integration with these products validates our shared focus on meaningful discovery and connection,”

said Damian Kim, APAC Director of Monetisation, Meta.

Featured image: Edited by Fintech News Singapore, based on image by DC Studio via Freepik