Chubb has introduced an AI-powered optimisation engine within its Chubb Studio platform to help digital partners deliver more personalised insurance options.

The new capability was unveiled at the Singapore Fintech Festival.

Chubb said the engine is among the first of its kind available to digital distribution partners in the insurance sector.

It uses proprietary AI to analyse data and tailor offers at the point of sale, allowing digital platforms to embed coverage options directly into their apps and services.

The feature aims to improve customer engagement and support business growth by aligning protection with individual needs.

Chubb Studio, the company’s global platform for embedded insurance, enables partners to integrate products through APIs and SDKs.

The new feature combines data-driven insights, click-to-engage tools, and marketing strategies to help partners offer products such as phone damage, travel, hospital cash, and life coverage.

It also supports campaigns based on customer personas to make insurance options more relevant within digital experiences.

“The launch of the Chubb Studio optimisation engine represents a significant leap forward in how we empower our digital distribution partners to engage their customers, increase conversion and build financial resilience through highly relevant insurance protection.

By combining data-driven insights with Chubb’s breadth of products and deep industry and regional market expertise, we’re enabling unique insights for our partners, and delivering tailored insurance products and services that drive results,”

said Sean Ringsted, Chief Digital Business Officer at Chubb.

Featured image: Edited by Fintech News Singapore, based on image by thanyakij-12 via Freepik