Thai digital insurer Roojai has raised US$60 million in funding from Apis Partners and Asia Partners.

The Series C round also saw participation from existing shareholders HDI International, Primary Group and the International Finance Corporation.

Roojai was founded in 2015 by CEO Nicolas Faquet and has built a strong position in Thailand’s online motor insurance market.

The company has expanded into health, personal accident and travel insurance and has begun growing its operations in Indonesia.

The new funds will support its expansion in both markets and will be used for strategic acquisitions.

Roojai uses a direct distribution model in a sector that has long relied on intermediaries.

The company underwrites individual customers instead of vehicles, supported by a risk-based segmentation approach that allows more competitive pricing.

It says this model enables clearer pricing, faster service and strong customer satisfaction.

Roojai also offers instalment payment options to improve affordability and has developed policies tailored for electric vehicles.

Nicolas Faquet, Co-Founder and CEO, Roojai, said,

“Apis and Asia Partners bring deep and hands‑on growth expertise.

They will strengthen Roojai’s ability to continue its path of disciplined growth, product innovation, and facilitate our mission to bring straightforward and fair insurance to more customers throughout Southeast Asia.”

Featured image: Edited by Fintech News Singapore, based on image by manichohan37 via Freepik