Simon-Kucher has appointed Charles Wong as Senior Partner to lead its Retail and Digital Banking practice across Asia-Pacific.

He will be based in Singapore and will focus on strengthening the firm’s work with banks and fintech companies across the region.

Wong has more than 25 years of experience in retail banking, digital transformation, ecosystem development, and strategic marketing.

He was the founding CEO of GXS Bank Singapore, where he helped secure the city-state’s full digital banking license and oversaw the buildout of its retail and ecosystem platform.

Before that, he held several senior roles at Citi, including Managing Director and Head of Retail Bank Singapore, as well as regional leadership positions overseeing emerging affluent segments, employee banking, wealth strategies, deposits, and customer experience across Asia-Pacific.

Earlier in his career, he served as Regional Head of Strategy and Marketing for Global Markets.

Simon-Kucher said the appointment reflects its plans to expand its banking and fintech work in Asia-Pacific as financial institutions accelerate commercial transformation and explore new digital growth models.

“We are delighted to welcome Charles to Simon-Kucher.

His distinctive track record in building digital and retail banking propositions, driving profitable growth, and leading transformation across Asia-Pacific will significantly strengthen our ability to help clients capture new opportunities in an evolving financial landscape.”

said Jan Weiser, Co-Managing Partner APAC.

“AI transformation, digitalisation, and ecosystem partnerships are redefining the future of banking. In a world of declining interest rates, banks and fintechs must focus on optimising profitability and deposits, while unlocking new opportunities through data monetisation and the rise of the emerging affluent.

I look forward to helping clients navigate this journey and to advance Simon-Kucher’s mission of unlocking better growth for businesses and their customers.”

said Wong.

Featured image: Edited by Fintech News Singapore, based on image by MD.Laik alom mollik via Freepik