Salesforce has appointed Paul Carvouni as Senior Vice President and General Manager for ASEAN.
In this role, he will oversee the company’s growth strategy across the region, with responsibility for sales execution, operational performance, and regional leadership.
His appointment comes as Salesforce continues to expand its presence in Southeast Asia.
The company operates offices in Singapore, Thailand, and Indonesia, and opened a new office in the Philippines in October 2025.
Salesforce has also introduced Agentforce Service and Employee Agent in several ASEAN languages to support local business needs.
Salesforce has positioned AI as a major driver of economic growth in the region. The company estimates that AI could represent a US$1 trillion opportunity for ASEAN by 2030.
Salesforce is focusing on the adoption of “agentic enterprises”. These integrate humans, AI agents, applications, and data on a single platform.
Carvouni brings more than 20 years of leadership experience in the technology sector. He has held senior roles at Microsoft and Riverbed Technology across Asia Pacific and ASEAN.
His background includes building regional teams and managing large-scale growth initiatives.
Commenting on his appointment, Carvouni said:
“ASEAN presents a significant opportunity across industries and markets. My focus will be on working with customers, partners, and teams across the region to support responsible adoption of AI and data-driven technologies.”
Salesforce said Carvouni will focus on strengthening customer engagement and supporting organisations at different stages of digital and AI adoption, from SMBs to large enterprises and public sector institutions.
Featured image credit: Edited by Fintech News Singapore, based on image by digitizesc via Freepik
