Ping Identity has launched Universal Services, a new set of identity services aimed at helping organisations strengthen how they manage trust across digital interactions.
The enterprise identity software company said the move reflects growing risks from impersonation attacks, synthetic identities and AI-driven fraud, which increasingly target onboarding, account recovery, customer support and other high-risk actions.
Many large enterprises operate across multiple identity systems, making it difficult to apply consistent security controls without major system changes.
Universal Services are designed to provide continuous identity assurance across customers, employees, partners and non-human identities, while working alongside existing identity providers.
The services integrate through standard protocols and APIs, allowing organisations to apply additional verification and risk checks before access is granted, during high-risk actions and whenever risk levels change.
According to Ping Identity, the services combine identity verification, risk assessment, privacy-preserving zero-knowledge biometrics, orchestration and access control within a single platform, enabling enterprises to apply consistent trust policies across different environments.
The company said this approach can help reduce fraud, lower reliance on manual reviews and improve user experience by adjusting security measures based on risk.
Andre Durand, Founder and CEO of Ping Identity, said,
“Trust can’t stop at login, and it can’t live inside a single identity system.
Universal Services give enterprises a way to continuously verify and protect identity across every interaction without dismantling the identity infrastructure they already rely on.”
The services were developed for organisations operating complex identity setups and are positioned to support both human and automated identities as the use of AI and digital agents increases.
Universal Services are available now through the Ping Identity platform, with further updates planned over the course of 2026.
Featured image: Edited by Fintech News Singapore, based on image by Freepik
