Singapore-based HeyMax has secured US$11 million in Series A funding as it looks to scale its travel and loyalty platform across multiple Asia Pacific markets.
The round was led by Peak XV Partners, with participation from Betatron Venture Group and continued backing from existing investors January Capital and Tenity.
Strategic investors include Agoda co-founder and chairman Rob Rosenstein and fintech advisor and former Visa Asia Pacific president David Lee.
Founded in 2023, HeyMax operates a platform that allows consumers to earn and redeem rewards across merchants, payment cards, airlines and hotels through its proprietary rewards currency, Max Miles.
The company said the funding will support product development, including AI-enabled features, as well as regional expansion.
Beyond Singapore and Hong Kong, HeyMax plans to enter Japan, Taiwan and Australia by the end of 2026.
“Across Asia-Pacific, travel increasingly shapes how people spend and save, yet rewards remain fragmented across markets. HeyMax unifies earning and redemption across borders so frequent travellers can capture value more easily into one universal travel wallet allowing our customers to travel better and faster.
This also gives our partners a stickier, higher-engagement way to reach travellers and tap into the growing flow of spending and loyalty tied to travel across the region. This funding helps us accelerate how consumers earn and redeem travel rewards, scale our platform, and deepen partnerships.”
said Joe Lu, CEO and Cofounder of HeyMax.
Users earn Max Miles through spending with more than 800 participating merchants, including Trip.com, Shopee, Starbucks and foodpanda.
Miles can be redeemed for flights, gift cards or transferred to over 30 airline and hotel loyalty programmes such as Cathay, ALL Accor and Qatar Airways.
The platform also offers FlyAnywhere, which enables flight bookings at a fixed redemption rate per mile, and Card Maximiser, a tool that helps users identify the most rewarding Visa card for eligible spending.
Founded by four former Meta engineers, HeyMax has grown to more than 150,000 users since raising a US$2.7 million seed round in July 2024 and issues over 500 million Max Miles annually.
In 2025, the company expanded beyond Singapore through the acquisition of fintech firm krip and its entry into Hong Kong as its first international market.
HeyMax has reported fivefold year-on-year revenue growth and an annualised revenue run rate of about US$6 million, and is targeting strong triple-digit annual GMV growth over the next two years.
