Singapore payments platform AXS has rolled out a new rewards programme for users who pay bills through its app.

The programme, called AXS Rewards, allows customers to earn AXS Coins on all bill payments made on the mobile app across more than 800 billing organisations.

The coins can be redeemed for AXS vouchers, which can be used to offset future bill payments.

AXS operates one of Singapore’s largest bill-payment networks, covering government agencies, utilities, financial services and telecommunications providers.

Based on a recent internal survey of AXS and non-AXS users, more than 53% of respondents said utilities and telecommunications bills make up the bulk of their regular payments.

AXS said user feedback shows a strong preference for rewards, with 53% of respondents favouring cashbacks and 41% preferring loyalty points.

It added that many consumers currently use multiple payment platforms each month to manage different incentives.

Quah Chun Han, Chief Executive Officer of AXS Payments, said,

“Paying bills is an essential but uncelebrated part of daily life, and there’s always a desire for more value from services our users already rely on.

AXS has always tried to incentivise it through our very popular lucky draws, and AXS Rewards is another further step in the same direction to improve the bill management experience.”

To mark the launch, users who complete a single bill payment on the app will, for a limited period, be able to redeem a guaranteed-win Mystery Box, with vouchers of up to S$88 that can be used toward bill payments.

AXS said it plans to expand the rewards catalogue by the second quarter of 2026 to include additional vouchers and offers across categories such as food and beverages, travel, routine services and special experiences.

Featured image: Edited by Fintech News Singapore, based on image by thanyakij-12 via Freepik