Trust Bank Names Two New Senior Leaders Following Nick Woodruff's Exit

Trust Bank Singapore has appointed Alexander Pariyskiy as Chief Strategy Officer & Chief of Staff.

The bank has also promoted Naveen Sethia to Chief Customer Officer.

These changes come as founding team member Nick Woodruff leaves the bank after five years.

Pariyskiy joins from McKinsey & Company Singapore, where he spent over seven years advising banks, fintechs, and payments firms across Southeast Asia on strategy and digital transformation.

In a LinkedIn post, he said:

“Many of the digital banks around the globe we talk about today either didn’t exist yet or were just getting started. Fast forward to today, and Trust has become the leading digital bank in Singapore, #4 bank overall by number of customers, with expanding product suite and continuing innovation.”
“I’m delighted to be joining Dwaipayan Sadhu and the team exactly at this stage, and looking forward to shaping the next phase of Trust’s journey together.”

Sethia, formerly Head of Design and Customer Experience at Trust and a former DBS executive, will now oversee customer strategy in his new role.

Woodruff, who held multiple roles across strategy, product, marketing, and Gen AI, reflected on his time at Trust.

“After five years founding, launching and scaling Trust Bank Singapore, it’s time for me to move on to my next adventure. It has been a privilege to be part of the team, building the bank to over one million customers and navigating its growth from the early days,”

he wrote.

Watch our Fintech Fireside Asia discussion “Asia Pacific’s Great Digital Banking Experiment” which featured Nick Woodruff.