Personetics has embedded its AI platform into Experience Digital from Fiserv as banks look for better ways to use customer data.
The integration allows banks and credit unions to deliver more relevant guidance, offers and digital experiences through Fiserv’s platform.
The tools can help consumers manage cash flow, build savings and make everyday money decisions.
Small businesses can use them to manage working capital and anticipate financial needs.
Personetics CEO Udi Ziv said,
“Financial institutions have no shortage of data, but many still struggle to translate that information into timely, relevant action.
By embedding Personetics within Experience Digital, Fiserv is helping banks and credit unions deliver more human, personalised digital experiences that can improve money management for consumers and help small businesses operate with greater confidence.”
Fiserv Chief Product Officer Vishal Dalal said,
“Consumers and small businesses increasingly expect digital banking experiences that are intuitive and responsive.
With this collaboration, our clients can use the data they already have to deliver timely guidance and personalised engagement that creates meaningful value for the consumers and businesses they serve.”
Personetics said the integration could also help financial institutions improve deposit growth, retention and wallet share by making digital banking more relevant in daily financial moments.
Featured image: Edited by Fintech News Singapore, based on image by defstock via Magnific
