ShopBack is extending its Visa tie-up in Singapore to in-store payments through ShopBack Pay.
Consumers can earn rewards when paying with eligible Visa cards at participating physical merchants, adding an in-store option to ShopBack’s existing online card-linked rewards.
ShopBack Pay’s network spans more than 20,000 physical outlets in Singapore and recorded over 16 million in-store transactions in 2025.
The partnership covers categories including food and beverage, travel and marketplaces.
The expansion follows ShopBack receiving a Major Payment Institution licence from the Monetary Authority of Singapore.
Julian Foo, General Manager of Financial Services, ShopBack, said,
“Deepening our partnership with Visa marks an important step in how ShopBack is strengthening its payments ecosystem in Singapore.
Together, we are making it easier for merchants to connect with consumers across online and in-store moments through experiences that are more seamless, more rewarding, and more commercially meaningful.”
Adeline Kim, Group Country Manager, Regional Southeast Asia & SVP, Global Clients & Acquirers, Visa Asia Pacific said,
“Visa is proud to be a key partner in ShopBack’s growing payments ecosystem in Singapore.
Our continued collaboration builds on the strong foundation of the Visa Offers Platform, enabling us to unlock new value through personalised offers and Cashback opportunities,”
Featured image: Edited by Fintech News Singapore, based on image by mrsiraphol via Magnific
