UOB Names Tan Choon Hin Head of ASEAN and Greater China

United Overseas Bank (UOB) has appointed Tan Choon Hin as its Head of ASEAN and Greater China, effective 1 September 2026.

The senior role is meant to help UOB capture growing trade, investment and wealth flows between the two regions as it pursues its ambition to become the leading bank in ASEAN.

In the role, Tan will oversee UOB’s regional business across seven markets, including its subsidiaries in Malaysia, Indonesia, Thailand, Vietnam and mainland China, and its branches in Hong Kong SAR and Taiwan.

He will work with country CEOs to strengthen collaboration, accelerate cross-border revenue opportunities and support the bank’s long-term growth.

Tan will also oversee UOB’s Foreign Direct Investment (FDI) Advisory unit, which connects companies to industry networks for cross-border expansion.

In the past six months, the unit has supported more than 300 expansion plans worth a projected S$5.6 billion, as FDI into ASEAN continues to grow.

Tan, currently UOB’s Deputy Chief Risk Officer, will report to Wee Ee Cheong, UOB’s Deputy Chairman and Chief Executive Officer, and will join the bank’s Management Executive Committee.

“ASEAN is at the heart of UOB’s growth strategy and is becoming an increasingly important global economic hub,” said Wee Ee Cheong. “

Choon Hin’s regional leadership experience positions him well to accelerate growth across our franchise.”

Tan has more than 30 years of banking, credit and risk management experience across ASEAN and Greater China.

He joined UOB in 2012, later led Group Business Banking, and became CEO of UOB Thailand in 2016, growing it into the country’s second-largest foreign bank.

Tan returned to Singapore in 2024 to take up his current role.

UOB operates about 430 branches and offices across 19 markets spanning Southeast Asia, Asia Pacific, Europe and North America, and holds top ratings from Moody’s, S&P and Fitch.

Featured image: Edited by Fintech News Singapore based on an image by starmultikharisma via Magnific.