IBM Unveils New Design Studio in Singapore to Create Cognitive-Driven Digital Experiences for Clients

IBM Unveils New Design Studio in Singapore to Create Cognitive-Driven Digital Experiences for Clients

by June 9, 2016

Opening of IBM Studios Singapore

IBM today announced the opening of IBM Studios Singapore, a new design center to help clients reinvent their business for the digital age and develop individualized experiences through a combination of cognitive capabilities and experience design.

The announcement was made at the launch of IBM’s Watson Center at Marina Bay in Singapore, and was officiated by Deputy Prime Minister Tharman Shanmugaratnam.

IBM Studios Singapore


IBM Studios Singapore acts as a hub for IBM iX

IBM Studios Singapore IXLocated in the Marina Bay Financial Centre, IBM Studios Singapore will serve as the regional hub and will host more than 100 designers and digital experts from IBM iX (Interactive Experience). IBM iX provides next-generation services dedicated to digital reinvention and transformational outcomes. Clients will work side-by-side with teams of IBM creative designers, researchers, digital strategists, analytics and cognitive solution experts to analyze their business challenges and co-create new business models and offerings.

IBM iX applies the principles of IBM Design Thinking, which takes a rapid prototyping approach to user-centric product development, as well as IBM Design Language, a framework to inspire bold and engaging experiences.

Stefan Hirsch, ASEAN Lead for IBM iX said, “Our designers work with clients through the customer experience from strategy, creative and design to scalable digital, commerce, mobile and wearable platforms. We sit side-by-side with our clients and partners to invent and co-create personalized, innovative solutions using IBM’s leadership in cognitive, research and design to take digital experiences to the next level for clients.”

Working in cross-functional teams to collaborate on projects to support the growing demand for a data-driven experience and personalized customer insight, the team has commenced working with Singapore Airlines to implement two mobile Apps for its pilots. The ‘FlyNow’ app will support the pilots in flight preparation, providing relevant operational information in a timely manner while the ‘Roster’ app will enhance pilot awareness of their assigned duties, along with their qualification compliance for operations.

At IBM Studios Singapore, clients will also have the opportunity to attend IBM Design Thinking and Mobile Experience workshops. They will learn about digital transformation strategy, cognitive experience design and development, mobile and omni-channel applications, and digitally enhanced customer journeys.


IBM Studios Singapore joins a global network of 30 IBM Studios

IBM Studios Singapore joins the growing network of 30 IBM Studios across the globe, including locations such as Austin, Atlanta, Bangalore, Boston, Chicago, Dubai, Toronto, Groningen, Melbourne, Mexico City, Hursley, London, New York, Dallas, Prague, Sao Paolo, Madrid and Shanghai, with more to open this year. Joining this network are recent IBM iX acquisitions of Aperto, Bluewolf, and Resource/Ammirati.

By the end of 2016, IBM Studios Singapore will more than double its team of resident creative designers, strategists, data scientists and technologists to work across the product and client-facing teams to conceive, rapidly develop, and test user-centric digital innovation.

For more information about IBM Studios, visit

For more information about IBM iX, visit