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Hoolah Selects Perx for Personalised, Gamification-Based BNPL Platform

Perx Technologies, a SaaS lifestyle marketing platform provider, announced its partnership with Buy Now, Pay Later (BNPL) platform hoolah to offer engaging in-app customer experiences.

Launched in February 2018, Singapore-headquartered hoolah offers merchants a BNPL platform with a seamless, gamification-based in-app customer experience to solve critical challenges faced by merchants in customer acquisition, frequency of purchase and basket size.

To support its growth in the region, hoolah has chosen to partner with Perx and leverage their customer lifestyle marketing platform to deliver personalised and gamified engagements that reward customers for their actions and interactions.

Stuart Thornton

Stuart Thornton, CEO, hoolah said,

“Perx’s Lifestyle Marketing Platform will help us augment the natural value of the hoolah platform by further driving customer acquisition and retention through personalisation and dynamic in-app engagements that reward customers for their every action.

We chose Perx because of their deep domain expertise in the banking and financial services sector, its end-to-end customer lifestyle marketing platform and their partner-first team culture – all of which are wonderfully aligned to hoolah,”

Anna Gong

Anna Gong, Founder, and CEO, Perx Technologies said,

“The Perx platform was purpose-built for large enterprises and high-growth consumer-facing digital natives, investing in mobile-led and data-driven approaches. The primary driver has been to creatively connect with customers and drive change in customer behaviour through dynamic last-mile engagements while boosting revenue and improving customer experience through instant gratification.

This has been a key differentiator for us, and we are excited to enable hoolah in achieving their customer acquisition, engagement and retention goals.”