Vietnam’s Digibank ÜBank Leverages Backbase to Roll out 50 New Features in a Month

Vietnam’s Digibank ÜBank Leverages Backbase to Roll out 50 New Features in a Month

by September 22, 2021
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Übank, Vietnamese digital bank powered by VPBank, has partnered with digital banking software provider Backbase to leverage its cloud solution to enhance the bank’s mobile banking experiences and offerings.

The digital bank reportedly managed to release of nearly 50 new features in just one month, thanks to the partnership with Backbase.

Übank is the first digital bank in Asia Pacific to leverage “Backbase-as-a-Service”, using its retail banking functionalities for its digital banking app.

Together with Backbase, Übank intends to increase its customer base to more than 5 million by 2025.



The collaboration will also allow Übank to get a 360-degree view of its customer banking behaviours to deliver services that matter, as well as hyperpersonalised, engaging and contextualised experiences that seamlessly connect across multiple touchpoints in their everyday lives.

Manoranjan Sahu, Chief Information Officer of Übank

Manoranjan Sahu

Manoranjan Sahu, Chief Information Officer of Übank said,

“Backbase’s global expertise and innovative engagement banking platform will accelerate Übank’s mission to provide digital banking for a new generation, enabling it to stay ahead of the competition in Vietnam’s competitive digital banking environment.”

Jeroen Bruseker Backbase

Jeroen Brusker

Jeroen Brusker, Senior Vice President, Global Customer Success at Backbase said,

“Übank’s first-mover advantage as the first digital bank in Vietnam has positioned it for significant growth as a result of rapid changes in consumer behaviours and expectations.

 

By leveraging our BaaS managed cloud platform service, Übank will continue to develop innovative solutions as well as a scalable banking infrastructure, driving deeper customer engagements through personalised banking experiences.”

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