Visa Launches Programme to Help Content Creators Build Their Business Through NFTs

Visa Launches Programme to Help Content Creators Build Their Business Through NFTs

by March 31, 2022

Payment giant Visa has launched the Visa Creator Programme, an initiative that aims to help digital-first artists, musicians, fashion designers, and filmmakers accelerate their small business through non-fungible tokens (NFTs).

The Visa Creator Programme is geared towards entrepreneurs working in art, music, fashion and film who are serious about incorporating NFTs into their business model, whether they’ve just minted their first NFT or have several successful drops under their belt.

Each cycle of the programme will support a selected group of entrepreneurs looking to deepen their understanding of the technology and platforms underpinning NFT commerce.

Selected creators will join a cohort-driven programme designed to build and deepen their fluency in crypto commerce and traditional payments.

The programme is focused on supporting creators through technical and product mentorship with Visa’s team of crypto product and strategy leaders to cover topics including; evaluating tradeoffs between underlying blockchain networks, smart contracts, and NFT marketplaces.

It will also provide the opportunity to exchange ideas and problem-solve with a community of creators in various stages of their NFT journey.

Additionally, the programme will give creators access to thought leaders working across digital commerce, web3, crypto and payments as well as exposure to Visa’s clients and partners.

The creators will also receive a one-time stipend to help creators kick-start the next phase of growth.

Through community-based initiatives like the Visa Creator Program and She’s Next, Visa is focused on digitally enabling small and micro businesses through opportunities to access funding, resources and expertise.

Cuy Sheffield, Head of Crypto, Visa.

Cuy Sheffield

“NFTs have the potential to become a powerful accelerator for the creator economy. We’ve been studying the NFT ecosystem and its potential impacts on the future of commerce, retail and social media.


Through the Visa Creator Program, we want to help this new breed of small and micro businesses tap into new mediums for digital commerce.”

said Cuy Sheffield, Head of Crypto, Visa.