Digital Banking

Trust Bank Partners With Perx Technologies to Offer Over 120,000 Digital Coupons

Singapore’s digital bank Trust announced that it has formed a partnership with Perx Technologies, a SaaS lifestyle marketing platform provider to boost its customer engagement.

Perx’s customer engagement platform uses gamification and behavioral science to create hyper-personalised interactions for meaningful customer-brand relationships with today’s digital consumers.

As part of its launch, Trust kicked-off its operations with a rewards campaign for first-time customers offering users digital vouchers from merchants such as FairPrice and Caltex that are redeemable upon sign-up.

These vouchers and coupons are redeemed instantly through the Trust App where over 120,000 digital coupons were redeemed in September alone.

On top of that, customers can access a wide range of digital coupons from their favorite F&B, lifestyle, entertainment and travel merchants using their Trust card.

James Ong

James Ong, Chief Commercial Officer of Trust Bank, said,

“Our partnership with Perx Technologies has enabled us to create an instantly rewarding digital banking experience, adding value to the lives of consumers at a time when everyday costs are rising.

The Perx Lifestyle Marketing Platform™ seamlessly connects Trust’s ecosystem of merchant partners to our customers, deepening our relationship with them through an immersive and rewarding user experience.”

Anna Gong, Founder and CEO of Perx Technologies said,

Anna Gong

“Working with Trust Bank and executing on their team’s vision to provide a rewarding and seamless experience for their customers was quite exciting.

We look forward to co-creating with Trust to better acquire, engage and grow their revenue per active customer in the phases to come,”

This partnership supported Trust’s rapid growth to over 300,000 customers within its first two months since its official launch on 1 September this year.