Seba Bank Names Amy Yu as APAC CEO to Spearhead Growth Plans

Seba Bank Names Amy Yu as APAC CEO to Spearhead Growth Plans

by February 8, 2023

SEBA Bank, a digital assets firm with a Swiss banking license from FINMA, has appointed Amy Yu as the CEO of its APAC division.

As a deep domain expert in both crypto and traditional banking in Asia, Yu has over fifteen years of experience in financial services spanning capital markets, trading ecosystems and liquidity provision.

She previously played an instrumental role in regional and institutional growth strategies for market leaders in the crypto industry, a global derivatives exchange and prime broker.

Prior to her move into the digital assets space, she supported the development of JP Morgan’s Prime Services in the APAC market.

The bank said that her appointment is part of its commitment to expand across the region and Yu will initially be located in Singapore.

In line with this, SEBA Bank also recently opened a Hong Kong office for its Hong Kong subsidiary.

SEBA Bank has also recently partnered with Hashkey, a provider of digital asset management and blockchain solutions, to accelerate the institutional adoption of digital assets in APAC and globally.

Franz Bergmueller

Franz Bergmueller

Franz Bergmueller, CEO of SEBA Bank said,

“Our appointment of Amy Yu as Chief Executive Officer APAC is a key step forward in continuing our growth in the APAC market.


Following the recent opening of our office in Hong Kong, Yu has the successful track record and expertise to capitalize on this momentum and lead our business through the next pivotal phase of development in the region.”

Amy Yu

Amy Yu

Amy Yu, Chief Executive Officer APAC commented,

“I am proud to join the deeply talented team at SEBA and support the group’s continued global growth in this dynamic and expanding region.


SEBA plays an important role in the industry by continuing to enlarge its presence in the region as well as becoming firmly committed to the crypto ecosystem.”