DBS Releases Season 3 Sparks Web Series Featuring the Life of Bankersby Fintech News Singapore February 13, 2023
DBS Bank has launched the Season 3 of its critically acclaimed web series Sparks which showcases what it is like to work at the bank.
The bank said in a statement that the web series showcases how DBS is a different kind of bank that embodies the agility of a startup to encourage innovation and collaboration internally.
The latest Sparks season will be promoted in India, kicking off the new year with the first few episodes inspired by the bank’s work with a food solutions provider.
In previous seasons, Sparks tackled urgent social and sustainability issues and highlighted the enhanced role of bankers, busting the myth that banking is only about transactions.
The 19 episodes of Sparks Seasons 1 and 2 have collectively garnered more than 736 million video views globally since its launch in 2016.
Shoma Narayanan, Managing Director – Group Strategic Marketing & Communications at DBS Bank India said,
“While in previous seasons, we have highlighted how DBS works with customers and social enterprises, this time, we chose to focus on our employees, the reason behind the bank’s success.
We are confident these compelling stories will ignite meaningful conversations with our audiences and motivate them to find their spark.”