abrdn and FNZ to Launch New Digital Wealth Platform in Singapore

abrdn and FNZ to Launch New Digital Wealth Platform in Singapore

by May 6, 2024

Global investment company abrdn and wealth management platform FNZ have initiated a strategic partnership in Asia, starting with the launch a new digital wealth platform in Singapore.

This platform is designed to support a variety of financial institutions including independent advisory firms, banks, virtual banks, family offices, and insurance companies across Asia.

It aims to enable financial advisers to provide high-quality, cost-effective investment advice, improving outcomes for their clients.

The service will offer both discretionary portfolio management and self-directed options accessible via advisor and client portals, along with standardised wealth management APIs, with additional innovations planned for the future.

The partnership builds on a long-standing collaboration between abrdn and FNZ in the UK, where they have developed a financial advisory platform managing £75.2 billion in assets.

This platform offers comprehensive financial planning tools and personalised services to UK advisers, helping them enhance value for their businesses and clients.

The Asia Pacific region is expected to exceed the financial wealth of the United States by 2025, with the number of millionaires projected to more than double by the end of the decade.

Rene Buehlmann

Rene Buehlmann

Rene Buehlmann, Global CEO of Investments and Head of Asia Pacific, abrdn said,

“Following the success of our UK adviser platform, we are delighted to be working with FNZ to launch a platform business in Asia that we believe will make a positive difference to the investment processes and investment outcomes for financial advisers and their underlying clients.


Asia is a key market for us and we are committed to delivering solutions that meet the evolving needs of investors in the region.”

Tim Neville

Tim Neville

Tim Neville, CEO Asia Pacific, FNZ said,

“We are very excited to be building on our long-term relationship with abrdn to establish a multi-distributor wealth platform in Asia.


This is the first genuine multi-channel wealth platform in the region, specifically tailored to meet the diverse requirements of the Asian markets.”


Featured image credit: Edited from Freepik