Southeast Asian superapp Grab and OpenAI have announced a strategic collaboration to develop and implement advanced AI solutions aimed at enhancing the experience for users, partners, and employees.

The initial phase of the collaboration will target three key areas, which are accessibility, customer support, and mapping.

Grab aims to make its services more accessible by utilising state-of-the-art text and voice capabilities, particularly for visually impaired or elderly users who may struggle with navigating the app.

The collaboration will also explore AI technology to develop chatbots that can better understand and resolve user issues more efficiently.

Additionally, OpenAI’s vision capabilities will be leveraged to enhance Grab’s mapping efforts, automating data extraction from visual images to update GrabMaps faster and improve the experience for consumers and driver-partners.

Grab also plans to pilot ChatGPT Enterprise among select employees to boost productivity and support the wider use of AI tools across its workforce.

Philipp Kandal, Chief Product Officer, Grab said,

“We’ve been a pioneer of AI adoption in the region, and believe that generative AI has a lot of potential to further transform the way we solve problems for our partners and users. We’re excited to work with OpenAI as a partner to help accelerate the exploration and use of this technology within Grab.

 

Our goal with any new technology has always been to use it to solve real problems, at scale. Equipped with the latest tools, we look forward to building novel and delightful experiences for our customers while improving the way that every Grabber works.”

Brad Lightcap, Chief Operating Officer of OpenAI added,

“We’re excited to work with Grab and together explore how advanced AI can benefit Grab users, partners, and employees across Southeast Asia.”

Featured image credit: Edited from Freepik